Native Marketing and Content Marketing: The Future Of Advertising

Marketing has entered a new age. Businesses have found the internet to be the best platform to use when advertising their products. However, disruptive ads have been a cause of irritation from a lot of internet users. This is how native advertising and content marketing came to be.

What is Native Advertising?

With the aim to put ads seamlessly on a website to find a relevant audience, native marketing has been one of the go-to marketing strategies of most businesses. These advertisements are often included within the content themselves, which are often searched for by the users.

Benefits of Native Advertising – Increase Engagement

It’s no secret that people hate advertisements. When flooded with multiple popups about a certain product, people can quickly exit a page and find other websites with less intrusive advertisements. This is why native advertising has a huge advantage. With the promotion natively inside a content that people specifically asked for, they are more receptive to it.

Native advertisements are placed seamlessly on a website in an undisruptive way. This method does not feel intrusive and won’t affect the user’s experience negatively. Users often dismiss intrusive ads as they disrupt their reading experience.

Relevant Audience

While paid advertisement does attempt to target an audience, it does not compare to native advertising. A paid advertisement consists of ads that are embedded in a website as a user scrolls through websites. It has the ability to target a certain demographic that the advertiser chooses.

However, native advertising does not only show the ads to a certain demographic. These ads are included in a website that a user has specifically searched for. While a company can figure out its target demographics, it is still not an accurate measurement of who actually wants its products.

What is Content Marketing?

The internet is filled with the information where users can easily find answers to their questions. This is how content marketing becomes an effective marketing tool for companies, especially small businesses that are just starting. By creating and sharing online materials that users are looking for, you can raise awareness about your products and services.

Benefits of Content Marketing PlatformsRaise Brand Awareness

Brand awareness is essential if you want to build up your customer base. With the help of content marketing platforms, you can create and share content on the internet where your product or company is mentioned.

The more people who know about your brand, the more likely they are to trust your company and become a customer. After all, customers cannot buy from you if they are not aware of your company in the first place. Brand awareness is the first step of almost every marketing strategy, and content marketing is one of the most effective ways to increase brand awareness in today’s internet age.

Improve Lead Generation

Lead generation is, in simple terms, the process of identifying who are your potential customers and proceeding to convert them to paying customers. Most marketing strategies start with brand awareness, and converting customers will be one of the next steps. The more people who are converted, the higher your sales are.

How Does Native Advertising and Content Marketing Grow My Business?

Native ads and content marketing go together when promoting a business. These marketing strategies are made to advertise without being disruptive to the user’s experience. Content marketing platforms use these two strategies to ensure that you have the right equipment and materials to grow your business.

Political Polarity online at the hands of Bots

With the past American presidential election, the topic of bots has become front and center and the word has found its way into the common person’s nomenclature. These bots, programmed by foreign powers, are here to stay but what are these bots and why should you care about them?

What is a Bot?

A bot is simply a computer program that is programmed to imitate actual people online. These bots can be used on many social media platforms to push a message that its programmers have given it. Since these bots are not human beings they can operate 24 hours a day and 7 days a week and are constantly looking for any avenue to push their message.

How are these bots contributing to polarity online?

The use of bots by foreign governments is specifically designed as a campaign to push conflicting information to the general public with the hope and aim to create a divide. Most people are not easily able to determine if the social media account they are following is a bot or an actual person and when looking at a retweet or repost of content it becomes prohibitively time-consuming to try and fact check these posts. These armies of bots also have specific target demographics in their sights when launching a campaign. People who lean either left or right of the political spectrum are easily swayed to follow along with certain trains of thought. For example, people who identify as conservative or ‘right-wing” are often very concerned with the restriction of their ‘rights’ one of these being the ownership of firearms. Any claim in regards to this will undoubtedly get their attention and once their attention is secured then further misinformation can be fed to them. These claims do not need to be true they just need to sound true. The same tactic can be used to sway opinion on those who lean to the left as well.

One such objective of these bots is to artificially widen the rift between the left and the right sides of the political spectrum. This division serves as a distraction tactic to get people to see each other as the enemy all the while the foreign operated bots continue their campaigns in the shadows to spread fake news and outright false claims in order to further the overall goals.

What is the goal of these bots?

The end goal of these armies of code is truly only known by the individuals who seek to have them programmed and unleashed into the internet. One thing is clear the use of bots can influence a lot more than just the opinions of a few groups of people. The unfortunate truth is that it is virtually impossible for the average user of the internet or the average member of a social media platform to properly fact check and confirm all the information that we are bombarded with.

All we can do is try and keep a cool head and think about everything critically before we believe anything we read online.

Pedophilia within the Vatican Needs To Be A Bigger Issue

Why is the pedophilia within the Vatican not blowing up to be a much bigger scandal?
Historically, cases of pedophilia had been few and far between. Lately, the frequency of cases has increased. Or maybe freedom of expression has led to an increase in confessions from victims. Society has tried to counter this menace with stringent punitive measures against perpetrators. However, there is a worrying trend where cases of pedophilia are being reported in institutions that serve as societies moral custodians. For example, the Vatican, which has served as the heart of the century’s old Catholic Church.

A dark cloud has hanged around this Holy institution of late. This is compounded by the fact that there seems to be a criminal syndicate sheltered within its administrative structure. The persons mentioned have been closely linked to the symbolic head of the Catholic Church (the Pope). Why is pedophilia within the Vatican not blowing up to be a much bigger scandal? This issue has to be examined from different perspectives. Below are some pertinent insights.

1.Cover up

Investigations have shown that the scope of the sexual offenses against minors within the Vatican has been rising for last ten decades. Despite the fact that these cases have been confirmed, there seems to be little recourse. It has further been confirmed that billions of dollars have been used to buy the victims collective silence. In the US alone it is estimated that the victims could easily top one thousand minors. The number of perpetrators is estimated at 300. For legal recourse take off, victims of these abuses have to be willing to go through the rigorous judicial processes. This can only happen with their consent. Due to the nature of this crime, and the fact that minors are involved, the victims guardians prefer to shield the minors from the intrusive encounters.

2.Backlash

This is closely connected to the first point. The Roman Catholic Church has a rich history of shaping subsequent civilizations. The number of Catholics globally is fast approaching 1.5 billion. The problem that faces Vatican today can be equated to the Galileo confrontation. This happened in the 17nth century when the Vatican tried to stop the physicist from proving that the earth revolved around the sun. the pedophile issue has proven to be a hot potato because of the potential global backlash. In the recent past, we have seen resignations a serving pope after investigations linked a pedophile ring right at his doorstep. This might be equated to biting the proverbial bullet rather than bringing the house down.

3.Ramifications

The points enumerated above can only mean one thing. The fallout from the blowing up of pedophilia cases at the Vatican can sound the death knell to the Vatican’s authority. It is also noteworthy that the church has its adherents in powerful political posts worldwide. Some have even been mentioned as influencing the investigations into the accused members of the Vatican. Here, we see how events at the Vatican can influence political outcomes.

Broadly speaking, the Vatican has been the centre of Christianity since the 4th century. It has played a pivotal role in shaping the structure of the current nation state. It is also a formidable spiritual barometer for a huge portion of the global population. Pedophilia in the Catholic Church blowing up runs the risk of unraveling its enormous social political construct.

The resurgence in Social Upheaval of Social and Political Issues

Controversies are the essence of any society, be it political, social or economic in nature. What was a controversy last decade might not be the one in question now? There are many trending topics that are coming to the surface, as a consequence of not having discussed them in detail or in any concern the last decade. The major topic that has been in the newspapers this decade is the issue of drug trafficking, as the market has only grown since the last decade.

People have not been very aware of the consequences of the drug market, until recently because of the streaming of a huge number of documentaries, TV series etcetera online. Netflix has been the true source of where these American Tv series are being streamed. Some of the show is, namely, Breaking Bad, Narcos, Drug Lords, Orange is the New Black, all of them published during a period of 2013- 2016. These Tv shows have an effect on the mind of their audience which is very devastating, hence this provokes the people to bring out these cases in public and talk about them at various possible discourses.

Some Tv shows also demonstrated how some drugs had been made socially acceptable and were being overused as a result. With the rise of crimes, with the consumption of such drugs, moreover led to a agitated aggression to bring out the debate of should drugs be used, which drugs, and in what quantity? Also, keeping in mind the need for creating laws for it, so that people do not move out of their limits. The idea of addiction is also disputed amongst the masses. This is because a decade earlier neither of these cases was highlighted. Now the debate is also related to the fact of intake of how much is actually addiction? What should be the limit to the drugs that have been ascribed as acceptable, socially and politically?

With Donald Trump’s new policy of making a white America, the question of racism is becoming very sensitized and a need to be discussed the topic. Intersectionality is also becoming a trending topic worldwide as the theory of this discourse helps us to look at how we are being marginalized under different subheads. For example:

To understand that a Muslim black woman is more subjugated than a white Muslim woman, there is this need of ongoing debate about the heterogeneity of women, which has come to the foreground only recently. Theorists like Bell Hooks, Patricia Hill Collins had already given us hints onto this upsurge of racism and how it is demeaning the masses, but the topic discussion on intersectionality, has given the topic of racism to come up to the forum so that it can be discussed at length as to how power dynamics in relationships can be deconstructed. Academicians, writers, politicians, parents searching for equal rights for their children, are also coming up in huge numbers to discuss racism under a political surveillance.

Thus, these two issues have come up with a lot of effects since the last decade and have created raucous around the world. These issues were not so much bent upon in the last few decades, until this decade as it saw the need for recognition of masses who take parts in such ongoing debates.

Robots And AI : A Possible Threat To Blue Collar Jobs?

Visualize yourself as an inexperienced and young worker whose grades were not that remarkable while you were in the college. In that case, what type of profession will be appropriate for you?

As a matter of fact, you will virtually have no preference in choosing your profession in future since automated technology is slowly replacing those blue collar jobs which were usually performed by the workers before. Thus it is quite challenging for us to be sanguine about our future.

In this present economy, 3 skills will prove to be useful namely working with innovative information, solving any unstructured problem and also performing blue collar jobs that are very difficult to be automated. It will not be possible for the robots to perform a number of skilled trades such as carpentry and plumbing for quite some time. The same applies to housekeeping, gardening, and other unstructured environments. But the question is that how many blue collar jobs will the robots be able to disrupt in the forthcoming years. Also, another query which lurks in our mind is that how is it possible for the vocational institutions to prepare their students for this type of economy.

Perhaps the best way will be to educate the students regarding how to work along with the robots and AI. As a matter of fact, the car mechanics at present need to be specialized on fixing any dent and so forth; however, in the upcoming days, they will be required to have much more comprehensive knowledge regarding various innovative things such as self-driving technology. In a nutshell, since the blue collar jobs are going to be more sophisticated in near future, it is imperative for the workers to know exactly how to adapt themselves quickly with the resulting alterations.

What can be said about the blue collar workers at present? There is hardly any doubt about the fact that already the skills of these workers fail to live up to the expectations of their employers. As per the Bureau of Labor Statistics, in the United States, although the unemployment rate has been more than 8% for a period of over four years, only about 4 million positions were still vacant until last year.

This is indeed a matter of great concern at present. The American government has tried every means to expand capital for job training and also set up a network of local manufacturing hubs which will be able to bring together private employers, academia, and the government to encourage innovation and also retain the workers. Furthermore, the certified apprenticeship programs where it is possible for the inexperienced workers to obtain proper training on different technological skills have a very bright prospect. Although it seems that all these are working perfectly well at present, they might not be able to deliver the goods in the long run.

The workers will need more response from the governments across the world so that they are able to navigate this change. Moreover, the governments might be required to make fresh plans on strengthening their social safety networks since inequality will probably be worsened due to robotic labor which will result in shifting the income from employees to the owners of the capital.

As a matter of fact, the medical practitioners, attorneys, and the traders, along with the journalists, all have some of their jobs replaced by machines at present. With the advancement of automation, the careers of the college students are surely going to be disrupted. In a nutshell, it can be rightly asserted that the individuals that will be hit the hardest will be the lowest-skilled workers.